US EditionAmerican Eagle responds to online criticism following Sydney Sweeney campaign
UNITED STATES, AUG 1 – American Eagle's campaign featuring Sydney Sweeney sparked debate over racial and eugenics implications while raising funds for domestic violence support, with 70% customer approval reported.
- American Eagle released a denim campaign featuring Sydney Sweeney on July 23, using the slogan 'Sydney Sweeney Has Great Jeans.'
- The campaign triggered backlash due to the pun on 'jeans' and 'genes,' which some critics linked to white supremacy and eugenics.
- American Eagle defended the campaign as wordplay focused solely on jeans and affirmed ongoing support for Sweeney and the ad.
- The campaign caused an 18% stock jump and sparked wide online debate, including 181 Fox News mentions and millions of social media views.
- The controversy highlighted polarization around cancel culture, with supporters praising AE's stance and critics accusing a hidden ideological motive.
155 Articles
155 Articles
Cleavage fuss over American Eagle blue jeans ad exposes bored country
Some countries have true, serious problems. Then there are countries that have national discussions over a buxom young white woman in a jeans commercial. Obviously, America is the latter. This week, the internet — and the media more generally — exploded over a commercial starring actress Sydney Sweeney for American Eagle. The spot features Sweeney, lying seductively on the ground as she buttons her jeans, stating, “Genes are passed down from par…
American Eagle's 'good jeans' ads spark debate
NEW YORK — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring actor Sydney Sweeney, 27. The ad blitz included "clever, even provocative language" and was "definitely going to push buttons," the…
The new advertising campaign of the fashion house American Eagle proves two things: Be careful with word games. And sex sells – still.
Most of the negative reception focused on videos using the word "genes" instead of "jeans" to talk about the Hollywood actress.
In recent months, thanks to Trump, we have learned that populism has only two ways to resolve our differences: coercion or manipulation. The left has the opportunity to overcome the framework of the story of the 'woke' and the 'antiwoke' and focus on the common good Months before the controversy (a bit grey and boring) by the announcement of the American Eagle cowboys who plays with the words genes and jeans, the right-wing Canadian newspaper Th…
ABC News Goes Full Clown Show, Compares Sydney Sweeney Ad to Nazi Propaganda
Sydney Sweeney’s cheeky wordplay in an American Eagle ad was meant to be clever, but left-wing media and academics quickly turned it into a controversy about race, eugenics, and White supremacy. What was supposed to sell jeans instead became a case study in media hysteria. Key Facts: American Eagle released a new ad campaign starring actress Sydney Sweeney using a pun on “genes” and “jeans.” ABC’s “Good Morning America” labeled the response to …
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