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American Airlines CEO Just Promised AAdvantage Miles Will Stay More Valuable Than Rivals
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American Airlines CEO Just Promised AAdvantage Miles Will Stay More Valuable Than Rivals
American Airlines CEO Robert Isom just gave investors an unusually direct promise about AAdvantage: he said the airline intends to keep its miles more valuable for travel than competing programs. That matters because loyalty is American’s biggest profit engine, and Isom is effectively arguing that the airline will grow credit card revenue by making AAdvantage more attractive to customers — not by gutting redemption value.
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