US EditionMajor Movie Theater Chain Announces It'll Be Adding More Commercials Before Movies
- AMC Theatres announced it will add pre-movie commercials called "platinum spots" starting July 1 across its approximately 900 locations worldwide.
- This change follows AMC's initial 2019 rejection of similar ads and reflects a new deal with National CineMedia as competitors have used such ads without hurting attendance.
- Beginning July 9, AMC plans to provide Stubs reward members with half-price tickets for adult films on Wednesdays, aiming to boost attendance on weekdays.
- Over the last five years, AMC has focused on generating important income streams beyond simply raising their standard ticket prices, implementing initiatives such as Discount Tuesdays and expanding premium format offerings.
- The revenue from the ad partnership aims to support AMC’s recovery while maintaining affordable pricing and enhancing the moviegoing experience despite potentially longer pre-film wait times.
29 Articles
29 Articles
AMC theaters to play longer ads in lieu of more-expensive tickets
The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing.The cinema chain is joining major competitors in running even more commercials starting in July under a new partnership with cinema advertising company National CineMedia, USA Today reported.
AMC to start showing pre-movie commercials, making wait times even longer for moviegoers
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