AMC Theatres Promises to Shorten Pre-Shows, CEO Reveals What Will Be Cut | Just Jared: Celebrity News and Gossip

AMC Theatres Announces Major Change Affected All Moviegoers

The theatre chain is cutting back on pre-show marketing.

AMC Theatres Promises to Shorten Pre-Shows, CEO Reveals What Will Be Cut | Just Jared: Celebrity News and Gossip

AMC Theatres moviegoers have been complaining recently about lengthy pre-shows and now CEO Adam Aron has promised to have them shortened. The pre-shows before movies, which include trailers, ads, and AMC-produced videos, have been noticeably longer in 2025 and there’s a reason. AMC cut a deal with theatrical advertising company National CineMedia to begin running their ads starting in July 2025. The ads run for five minutes beginning at the list…

AMC Theatres Cutting Some Pre-Show “Marketing Material” Even As It Keeps Ad Deal In Place

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements.

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed preshow his customers see before their movie by “four or five minutes.” In recent months, AMC customers have been notified on the theater chain’s online ticketing service that they should expect that the movie will start 25-30 minutes after the listed showtime. It came after AMC reach…

AMC Boss Adam Aron Expounds On Plan To Cut Down Preshow: “We Can Shave Four Or Five Minutes”

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its preshow. Last month, in a deal with National CineMedia, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after […]