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Amazon’s Julie Haleluk: Live Commerce Is Still in Its Infancy. Brands Should Move Now Anyway – Beet.TV
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Amazon’s Julie Haleluk: Live Commerce Is Still in Its Infancy. Brands Should Move Now Anyway – Beet.TV
CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the format becomes crowded. “Live shopping on Amazon is a very interesting creative advertising format. It is social shopping, meets shoppable carousel, meets an always-on content engine,” J…
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