The Smart Parent's Guide to Prime Day Toy Sales

These are the best Amazon Prime Day Lego deals on offer

We've rounded up the best Amazon Prime Day Lego deals as the annual sales event is in full swing and there are plenty of discounts on offer.

Save up to 30% on LEGO sets during Prime Day at Amazon, like the Icons Boutique Hotel down at a new $160 low (Reg. $230)

As part of its Prime Day sale event, Amazon is offering the best price yet on the LEGO Icons Boutique Hotel set down at $159.99 shipped. It’s coming down from a $230 price tag during this sale, which the few discounts we’ve noticed have only dropped to $197 in 2025 so far, mostly keeping to its full pricing otherwise. Black Friday saw it down at $171, while July’s 2024 Prime event was the lowest price cut to $161, until today. Now you’ll be gett…

I Found a Dozen Excellent Prime Day LEGO Deals

We found the best Prime Day deals on LEGO sets, including LEGO Duplo, LEGO Friends, LEGO City, LEGO Icons, and LEGO Technic, for kids and adults of all ages.

The Smart Parent's Guide to Prime Day Toy Sales

Amazon is one of the best places to buy toys for kids, and Prime Day is the best time to shop top brands, like Melissa & Doug, LEGO, and more.

We Scoped Out the Best Prime Day Lego Deals on Amazon

Lego sets can get pricey, but we found deals of up to 33 percent off during Prime Day sales on Amazon. These are the 13 sets worth buying now.

Amazon’s Biggest Prime Day Sale Yet Includes Deals on Lego Sets for Adults and Kids — Starting at $7

Discounts go up to 45 percent offAmazon (4)Looking for some indoor activities to keep you busy while you beat the heat this summer? Legos are sure to scratch that itch, and they’re on sale from just $7 during Amazon’s biggest Prime Day sale ever. Whether you’re a Star Wars fan, love the internet-famous Lego flowers, or want to add a Harry Potter scene to your collection, we found major deals on Lego sets for adults and kids. Discounts on these p…