Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with a goal of helping marketers and media outlets buy and sell digital commercial inventory through split-second auctions. The debut spotlights the growing important of so-called “programmatic” advertising, or digital commercial inventory that is purc…