Prime Video Will Restrict Basic Users to HD Streaming

Prime Video will restrict basic users to HD streaming

Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership structure and locking 4K video streaming behind a higher-cost tier, charging customers an additional $4.99 per month to unlock the highest-resolution experience.Prior to the change, regular Prime members paying either $14.99 per month or $139 per year could stream in 1080p HD or 4K/UHD, while customers eager to stream ad-free coul…

Amazon Prime Video is locking 4K behind a paywall, and there's also a price increase

(Credit: Amazon)🤨 Amazon has announced a shake-up of its Prime Video streaming tiers🔒 4K UHD video is now behind a new Prime Video Ultra tier💰 Its price has risen to $5 a month to remove ads, get 4K video, Dolby Atmos and more🤷‍♂️ The base Prime Video tier has gotten Dolby Vision HDR and higher concurrent streams and download limits as some compensationAmazon Prime Video is the latest streamer to change its subscription model, raising prices…

Amazon Introduces Price Increase for Ad-Free Prime Video and Launches New Premium “Prime Video Ultra” Plan

Amazon has announced a significant update to the pricing and structure of its streaming platform, Prime Video. The company confirmed that starting April 10, subscribers who prefer watching content without advertisements will have to pay a higher monthly fee. Currently, Amazon Prime members can remove ads from Prime Video by paying an additional $3 per month on top of their regular membership. Under the new pricing structure, that cost will incre…

Amazon is making a change to Prime Video and it's bad news for 4K content

Prices are going up but only in one territory (for now)

Amazon Prime Video just made its "free" tier much worse – and upgrading it again will cost more

Amazon locks 4K behind a new, pricier Prime Video Ultra plan

Amazon rebrands ad-free Prime Video tier as Ultra in new price increase

Amazon is increasing the price of its ad-free Prime Video option in the United States and rebranding the tier as Prime Video Ultra. From April 10, 2026, US customers wanting to watch Prime Video without advertising will pay $4.99 (€4.58) a month on top of their Prime membership. The ad-free option previously cost $2.99 (€2.74) a month. The new Prime Video Ultra tier will also add extra features, including up to five concurrent streams, up from t…