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Amazon to recruit over 300,000 workers for holiday season in first hiring jump in three years

Seasonal workers will average $20 an hour, and eligible hires can get health coverage, free Prime and tuition help.

  • Amazon plans to hire more than 300,000 seasonal workers during the holiday shopping season, a 20% increase from last year, for its fulfillment and transportation network across the U.S.
  • Seasonal retail hiring is expected to fall below 450,000 jobs this year, marking the lowest recruitment since 2008, while traditional retailers like Walmart Inc. and Target Corp. are tapping into existing workforces instead.
  • Amazon offers temporary workers an average wage of $20 per hour, with health plans starting at $5 per week and including $5 copays for eligible seasonal employees.
  • U.S. shoppers are projected to spend $275.1 billion online in November and December, up 6.7% from 2025, providing strong demand for Amazon's expanded seasonal workforce.
  • The seasonal hiring window is shifting from conventional retail toward e-commerce fulfillment roles, as Andy Challenger, chief revenue officer, noted that "almost every hiring announcement we've seen in the last three years is smaller and more surgical.
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El Economista broke the news in Mexico City, Mexico on Tuesday, October 20, 2026.
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