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13 Articles
The U.S. online sales giant Amazon has decided to reduce customers' perceptions of trade in Europe, in an attempt to respond to competition from platforms such as Shein and Temu, which marketes clothing, articles...
Amazon counters Shein and Temu with cost reductions for European sellers - RetailDetail EU
Starting in mid-December, Amazon will lower its fees for sellers of fashion and home goods, among other items, in Europe. This appears to be the retail giant's response to increasing competition from Chinese platforms such as Shein and Temu.
Amazon is lowering the fees it charges sellers in Europe to counter the challenge posed by e-commerce platforms like Shein and Temu that sell clothing, home goods, and gadgets at extremely low prices.
Amazon announces a reduction of its costs for sellers in Europe. It is one of the most important ever realized and sounds like a response to the rise in competitive marketplaces that break prices.
Amazon reduced its fees for European sellers in 2026. The average decrease of 0.17 euro per product sold is one of the most important tariff revisions on the platform.
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