US EditionAmazon taps Xbox co-founder to lead new team developing 'breakthrough' consumer products
- On February 26, 2025, during an Amazon event showcasing its latest hardware in New York City, the company introduced a new team called ZeroOne.
- Amazon established a new team called ZeroOne, focused on developing innovative consumer technologies, with leadership from J Allard, a former Microsoft executive who joined the company in September 2024.
- ZeroOne operates across Seattle, San Francisco, and Sunnyvale, combining hardware and software work, with roles focused on smart-home and concept testing.
- Amazon scaled ZeroOne by reallocating staff with expertise in Alexa, Luna, and Halo, while laying off about 100 employees elsewhere in devices and services in early 2025.
- Amazon’s moves suggest a strategic shift to innovate new product categories despite a mixed device history and recent workforce reductions.
23 Articles
23 Articles
Amazon hires Xbox co-founder to lead ZeroOne team that will create breakthrough products
Amazon has hired J Allard, the co-founder of Xbox and former employee of Microsoft, to lead a new team called ZeroOne, which will apparently work on both hardware and software projects and create “breakthrough” products.
Xbox cofounder J Allard is working on ‘breakthrough’ devices at Amazon
Amazon has a new ZeroOne team focused on “breakthrough” devices, and it’s led by Xbox cofounder and former Microsoft executive J Allard, CNBC reports. Based on a job listing for the team, one of those products is a smart home device. J Allard was one of the main faces of the original Xbox and Xbox 360 consoles, and during his nearly 20-year tenure at Microsoft, he also worked on the Zune MP3 player, Kin phones, and Courier tablet prototype. He j…
Microsoft Zune executive J Allard is leading a secretive team at Amazon
J Allard, a former Microsoft executive and one of the minds behind the Zune, is leading a new team at Amazon, CNBC reports. Allard is officially the vice president of Amazon's ZeroOne, which, based on at least one Amazon job listing, is "a special projects team dedicated to inventing breakthrough consumer product categories." What ZeroOne is actually working on remains a bit mysterious, but CNBC was able to find another listing for a "Senior App…
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