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Amazon Ending Prime Free Shipping Sharing

Amazon will end its Prime Invitee program on Oct. 1, shifting to a household-only sharing plan called Amazon Family, limiting benefits sharing to one adult and four teens.

  • On Oct. 1, Amazon will end the Prime Invitee program and replace it with Amazon Family, focusing sharing on household members.
  • Industrywide pressure to curb sharing drives Amazon to restrict Prime membership sharing, reflecting streaming services like Netflix recently tightening account rules as part of Prime's growth and household-only focus.
  • Under Amazon Family, members must share perks with one adult and up to four teens and children; Amazon is notifying members and offering $14.99 first-year pricing through December 31, 2025.
  • The change prompted immediate online backlash, some longtime members canceled, and adults sharing across different addresses must now get separate Prime accounts.
  • Rivals are intensifying subscription offers as Target 360 and Walmart+ add value, with Walmart+ including Peacock starting September 15, amid mixed Prime sign-up signals and Reuters reporting missed targets.
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Since October, only those living in the same house will be able to share Prime shipments. We explain to you who will be most affected by this corporate decision

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Axios broke the news in Washington, United States on Wednesday, September 3, 2025.
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