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Amazon’s Day 1 Prime Day Sales Dropped 41%, Report Finds

UNITED STATES, JUL 9 – Amazon extended its Prime Day to four days aiming for higher sales but saw a 41% drop on day one with average household spending down to $106, analysts said.

Summary by Forbes
A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

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Not an official statistic but not even a good signal for the US economy. In the first of the 4 days of Prime Day Amazon, sales show a decrease of 41% compared to 2024. It is true that the period of sales and summer offers of the platform has been extended from two to four days but the first results are anything but encouraging. The decrease has been reported by Momentum Commerce, a company that manages the online sales of 50 brands in different …

·Rome, Italy
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Forbes broke the news in United States on Wednesday, July 9, 2025.
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