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Amazon’s Day 1 Prime Day Sales Dropped 41%, Report Finds

UNITED STATES, JUL 9 – Amazon extended its Prime Day to four days aiming for higher sales but saw a 41% drop on day one with average household spending down to $106, analysts said.

  • On July 8, Amazon.com Inc. expanded Prime Day to four days; sales on the first day plunged 41% compared to last year’s first day.
  • Consumer feedback on Bloomberg Television prompted Amazon to double Prime Day’s duration, shifting focus to everyday essentials and prolonging the sale strategically.
  • Momentum Commerce reports 66% of Prime Day items sold for under $20, with the average household spend dropping to $106 from $110, indicating lower consumer expenditure.
  • Despite the sales plunge, Adobe projects a 9.9% increase in online spending across all retailers, indicating a cautious but positive overall outlook.
  • Retail rivals like Walmart, Wayfair, and Target launch parallel sales, totaling $7.9 billion online, highlighting increased competition amid Prime Day's sales decline and shift to lower-priced items.
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On the first day, sales went down.

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Forbes broke the news in United States on Wednesday, July 9, 2025.
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