US EditionAmazon Prime Day 2025 Delivers Record Sales and Savings in Expanded Four-Day Shopping Event
ONLINE (U.S. AND GLOBAL MARKETS), JUL 12 – Amazon expanded Prime Day to four days, driving record sales with U.S. online spending reaching an estimated $24.1 billion, according to market data from Adobe.
- Amazon held its largest Prime Day sales event ever from July 8 to 11, 2025, stretching the promotion to four days worldwide.
- Amazon expanded Prime Day from two days in 2019 to four days in 2025 to boost sales and customer engagement globally.
- Shoppers took advantage of massive savings amounting to billions across over 35 different product groups such as tech gadgets, personal care, and everyday household items while exploring millions of available deals.
- Online spending reached an estimated $24.1 billion during the four days, with 53.2% of purchases made via mobile devices totaling $12.8 billion, according to Adobe.
- The event set records for sales and items sold, elevated brand awareness, and benefited small businesses like Olivia Garden, which saw its best Prime Day performance since 2019.
18 Articles
18 Articles
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