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Prime Day Shopping: How to Get the Deals Without Getting Scammed

MILWAUKEE COUNTY, WISCONSIN, JUL 7 – Amazon alerts millions of Prime members to a 50% rise in impersonation scams using fake emails and websites designed to steal login and payment information ahead of Prime Day.

  • Amazon's Prime Day 2025 takes place over four days in early July, providing special deals for Prime members, while scammers increase efforts to exploit shoppers during this period.
  • Cybercriminals exploit Prime Day by creating over 1,000 fake websites and sending impersonation emails, often using AI tools to increase scam scale and sophistication.
  • Experts warn social media posts promoting deals often lead to fraudulent websites, and scammers rely on rushed attention to deceive users on phones and emails.
  • Reports show email impersonation scams rose 50% during Prime Day 2024, with over 120,000 malware phishing scams linked to Amazon detected in recent months.
  • Shoppers should track packages, verify URLs by typing sites directly, and stay vigilant, as package theft and scams cause billions in losses annually and threaten personal data.
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Numerama broke the news in on Monday, July 7, 2025.
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