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Amazon Prime Day Returns July 8-11: Here's What's New (and What to Know)

  • Amazon will hold its annual Prime Day exclusively for Prime members from July 8 to July 11, 2025, lasting four full days for the first time.
  • Amazon expanded Prime Day from its usual two days to four to offer a longer shopping window and compete with Black Friday's scale.
  • The event will feature deals on products including Apple AirPods Pro 2, Dyson vacuums, and Beats headphones, with a new Today's Big Deals section offering daily themed drops.
  • During last year's 48-hour event, independent sellers sold over 200 million products, and this year, Amazon Prime members between the ages of 18 and 24 are eligible to receive 5% cash back on their purchases, according to Jamil Ghani.
  • The 2025 event is expected to be Amazon's biggest sale involving 20 countries, with later Prime Day celebrations scheduled for Brazil, India, and other nations.
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Business Wire broke the news in Crystal River, United States on Monday, June 16, 2025.
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