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October Prime Day 2025 Is Next Week—But Some Deals Are Already Live

Amazon Prime Big Deal Days offers up to 40% off on popular brands in multiple categories, with Prime members saving over $1 billion globally in last year’s October event.

  • This coming week, Prime members get 48 hours of deals starting October 7 during Amazon's Prime Big Deal Days sale exclusive to members.
  • Called Prime Big Deal Days, it is Amazon's third major sale this year, following a 10-day spring event and July Prime Day; Amazon says the 2024 October event was its biggest October ever, with Prime members saving more than $1 billion.
  • Early listings show discounts across major brands including Crocs and De'Longhi, with millions of deals, Lightning Deals, and one-day offers, and Crucial P310 1TB and 2TB SSDs at their lowest prices ever, such as $70 for 1TB.
  • Retailers including Walmart are matching Amazon with overlapping promotions as Walmart runs a five-day Deals Delivered sale from October 7–12 open to all shoppers.
  • If you can't wait until October 7, several deals are already live, so shoppers should verify seller and shipper and act quickly; TODAY Shopping recommends signing up for alerts and a free 30-day trial.
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Forbes broke the news in United States on Friday, October 3, 2025.
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