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Amazon Pays $26M for Scarlett Johansson Alexa Super Bowl Ad Amid Massive Layoffs

Summary by Finurah
In the escalating arms race of Super Bowl advertising, 90 seconds can now cost more than a mid-sized startup’s annual marketing budget. Screenshot ‘Mind Reader’ Alexa That reality came into sharper focus in 2022, when Amazon aired its “Mind Reader” Alexa commercial during the Super Bowl. The 90-second spot, starring Scarlett Johansson and Colin Jost, imagined a version of Alexa capable of reading private thoughts — a concept that was equal parts…
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Finurah broke the news in on Thursday, February 12, 2026.
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