Amazon mulling reboot of The Apprentice with Trump Jr. as possible host: WSJ
Amazon’s talks are preliminary and the Trump family has not been approached, while the reboot could extend a franchise that once drew 20 million weekly viewers.
- The Wall Street Journal reported on Wednesday that Amazon is in "early stage" discussions about rebooting 'The Apprentice,' potentially featuring Donald Trump Jr. as host.
- Amazon acquired MGM, which owns the show, and previously collaborated with the Trump family on First Lady Melania Trump's documentary, positioning this reboot as part of an expanding business relationship.
- President Donald Trump hosted the original series for 14 seasons from 2004 to 2015, averaging 20 million viewers weekly before departing to pursue his candidacy, ending his NBC partnership.
- Amazon executives have discussed the concept internally, but the project is not in active development, and the Trump family has not yet been approached about the potential series.
- The potential reboot reflects Amazon's strategy to secure programming appealing to the president's conservative base, while the original series continues generating annual royalties between $100,000 and $1,000,000 for Trump.
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Amazon Prime prepares the return of the show "The Apprentice", a 14-season reality show, created and presented by Donald Trump before becoming president, in which competitors face various challenges to try to get a prestigious post.
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