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Amazon Looks Like It's Making Its Own Display-Enabled Smart Glasses

Amazon plans to launch two AR smart glasses models by early 2027: a sleek consumer version and a durable delivery driver version with navigation features, aiming to compete with Meta and Google.

  • Wednesday, The Information reported that Amazon.com Inc. is developing display-enabled smart glasses for consumers and Amazon delivery drivers, including a sleeker consumer model codenamed Jayhawk and a tougher driver-focused variant.
  • Rival launches by Meta Platforms Inc. and Google prompted heightened urgency, with Meta debuting display glasses this month and Amazon leveraging Echo Frames and Alexa to integrate AR into its ecosystem.
  • The Information reported Wednesday that Amazon plans delivery-driver glasses for the second quarter of 2026 with about 100,000 units, while consumer models target late 2026 or early 2027.
  • Analysts note that for delivery operations the glasses could optimize routes, reduce errors and save millions, while devices with cameras and microphones may face scrutiny from regulators and open new revenue streams for Prime members.
  • Technical challenges include battery life and social-stigma concerns, while Amazon's mixed hardware history with Echo lineup successes and Fire Phone missteps tempers adoption certainty; ethicists warn about worker-monitoring risks.
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UploadVR broke the news in on Wednesday, September 10, 2025.
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