US Edition'Tough Night for Chelsea, Mate' — Amazon Alexa+ Has Arrived in the UK, and It's Got More than Just a British Accent
Amazon offers free early access to Alexa+ in the UK with plans for a £19.99 monthly subscription after, featuring local services and British language customization.
- Amazon is launching Alexa+ in the U.K. with a free Early Access program starting today, but it has not specified when the free period will end, and the service will cost £19.99 per month thereafter.
- Local teams in Cambridge developed Alexa+ using reinforcement learning, accent-neutral speech, and regional embeddings after Amazon first unveiled it in February 2025, aiming to make it 'genuinely British.'
- Alexa+ works on Amazon Echo Show 8 and Echo Show 11, Echo Dot Max, Echo Studio, Fire TV, and the Alexa app, integrating OpenTable, JustEat, Treatwell, The Independent, The Guardian, and Ring cameras.
- Users who purchase new Amazon Echo devices will receive Early Access invites, and Amazon plans to enable Alexa+ for hundreds of thousands in the coming weeks, with Prime members getting it included at 8.99.
- Alexa+ already reached one million U.S. users by June, and Amazon plans to extend support to web browser support and other Alexa-enabled devices, though it has not specified when Early Access ends.
15 Articles
15 Articles
Alexa+ launches in UK today: Biggest update to your Amazon Echo and Fire TV in a decade, but it's not free
Amazon has launched Alexa+ in the UK, bringing a swathe of new Artificial Intelligence (AI) features to the chatty AI assistant built into millions of Echo smart speakers, Fire TVs, and Echo Show smart home kit. Alexa+ costs £19.99 per month, but is included at no extra cost with an Amazon Prime membership.Not every Alexa-enabled gadget is compatible with Alexa+, so you'll need to make sure you own a relatively recent model from the US online su…
The Independent
The Independent (US)Alexa+ is finally coming to the UK – here’s how to get it
Amazon Alexa+ launches in the UK today – here’s how to sign up for early access and get the smarter Alexa
Amazon's Alexa+ Arrives in the UK, Free During Early Access
Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant, which is already available in the United States, Canada, and Mexico. Amazon has been testing Alexa+ since February 2025, and says it offers a smarter, more personalized, and more proactive assistant experience.
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