Amazon: Independent Sellers Gain Sales and Adopt GenAI-Powered Tools

Amazon Report: Independent Sellers Generate $2.5 Trillion, Create Over 2 Million U.S. Jobs

A new report released by Amazon highlights the massive economic contributions of independent sellers, revealing that small and medium-sized businesses selling through the platform have generated more than $2.5 trillion in sales over the past 25 years and currently employ over 2 million people across the United States. The 2024 Small Business Empowerment Report, published on May 20, 2025, underscores the transformative impact Amazon’s seller prog…

Amazon: Independent Sellers Gain Sales and Adopt GenAI-Powered Tools

Independent sellers now account for 60% of the sales in Amazon’s store, the company said Tuesday (May 20). In 2024, these Amazon Selling Partners averaged over $290,000 in annual sales and employed more than 2 million people, Amazon said in a Tuesday press release outlining findings from its latest annual Small Business Empowerment Report. Compared to the previous year, the annual sales figure was up 16%, while the employment number was up 11%, …