Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.

Amazon Halts All Google Shopping Ads Globally in July 2025

In a surprising move that has sent ripples through the digital advertising world, Amazon.com Inc. has abruptly halted its spending on Google Shopping ads, effectively vanishing from one of the internet’s most prominent e-commerce advertising channels. This decision, executed globally over a mere 48-hour period between July 21 and 23, 2025, marks a dramatic shift for the retail giant, which previously commanded a significant share of impressions …

Amazon calls it quits on Google Shopping? Or are they just on a break?

Retail giant Amazon has pulled out of bidding for ads on Google Shopping in a major move that has seen rivals snatch up the new inventory opportunity. It paused its activity on 22 July with no visible signs yet that it plans to resume spending. Josh Duggan, co-founder of the London-based eCommerce consultancy company Vervaunt, has been tracking the impact of the pause. He reported that Amazon generally appears in around 30% of Vervaunt clients s…

Amazon reportedly turns off Google Shopping ads

Competing retailers may have an opportunity to grab lower cost-per-click (CPC) rates, more engagement and greater market share.