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FTC takes Amazon to court, alleging deceptive Prime practices

The FTC alleges Amazon used deceptive tactics to enroll millions in Prime without clear consent, with a complex cancellation process, potentially violating consumer protection laws.

  • The Federal Trade Commission alleges Amazon used manipulative 'dark patterns' to trick consumers into enrolling in automatically renewing Prime subscriptions.
  • The FTC complaint states Amazon deliberately made canceling Prime subscriptions much harder than enrolling, with a 'labyrinthine' cancellation process intended to deter customers from following through.
  • The FTC is seeking penalties, monetary relief, and injunctions requiring Amazon to change its allegedly deceptive subscription practices.
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A jury will look at whether Amazon tricked customers into joining Prime -- and made it hard to leave

A federal trial beginning in Amazon’s hometown this week is set to examine whether the online retailing giant tricked customers into signing up for its Prime service and made it difficult to cancel after they did so.

·United States
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The Verge broke the news in United States on Sunday, September 21, 2025.
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