Amazon executive's map of Israel with Palestinian flag necklace triggers boycott calls

Amazon executive sparks backlash wearing controversial necklace in company video

The woman wore the necklace in a company video to promote a conference.

Amazon Hit by Boycott After Sharing Video of Executive Wearing Controversial Necklace

An Amazon executive appeared in a company video wearing a pendant shaped like a map of Israel emblazoned with the Palestinian flag, prompting some to call for a boycott of the tech behemoth. Ruba Borno, vice president of Global Specialists and Partner Organizations for Amazon Web Services, was spotted donning the necklace in a video […] The post Amazon Hit by Boycott After Sharing Video of Executive Wearing Controversial Necklace appeared first …

Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel

Ruba Borno speaks at AWS re:Invent 2022 in Las Vegas, Nevada, US, Nov. 30, 2022. Photo: Noah Berger/AWS/Handout via REUTERS Amazon pulled a promotional video this week in which one of its senior vice presidents was wearing a necklace with a pendant in the shape of the map of Israel but with the Palestinian flag imposed on top. Dr. Ruba Borno is the vice president of global specialists and partner organizations for Amazon Web Services (AWS) and w…

Amazon exec wears pro-Palestine ‘River to Sea’ necklace in video

A senior executive at Amazon sparked outrage after wearing a necklace featuring the Palestinian flag over the outline of the modern state of Israel in an official company video. Ruba Borno, the vice president of specialists and partners at Amazon Web Services, wore the necklace while promoting an industry event taking place in Las Vegas later this year. The starkly political nature of Borno’s necklace comes as the company has faced backlash for …

Amazon deletes controversial video of exec wearing a necklace showing the Palestinian flag over Israel

Amazon removed a controversial video featuring an executive wearing a necklace of a Palestinian flag on top of Israel this week.Vice president of global specialists and partner organizations for Amazon Web Services Ruba Borno was featured in a video promoting the company’s upcoming AWS re:Invent conference. Though it wasn’t highlighted, some viewers took notice of the necklace and threatened to cancel their Amazon subscriptions in response. Afte…

Amazon boycott gains speed after senior VP wears controversial necklace

An Amazon executive’s subtle nod to Hamas sympathies didn’t go unnoticed by keen-eyed observers, sparking calls for boycotts of the online retailer. Days after memorials were held marking the first anniversary of the Oct. 7 terror attack on Israel, and with one of their own employees said to be among the roughly 100 hostages still being held captive, the retail behemoth hardly appeared to be commiserating with the victims. Instead, Kuwaiti-born …