Prime Day Is Boosting Amazon’s Competition

Amazon Gave Prime Day Shoppers More Time to Browse. Many Went to Walmart

Amazon.com Inc. executives doubled the length of their summer Prime Day sale this year to give customers extra time to browse the vast selection of deals and discounts. There was a downside. With rising prices top of mind, shoppers surfed the web comparing deals, and a lot of their dollars went to Walmart Inc. instead.

Prime Day Is Boosting Amazon’s Competition

Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

This Is the Consumer’s Brain (and Wallet) on Amazon Prime Day

Buying a pillow-top mattress on Amazon.com seems like the most basic thing: Find, grab, check out, then wait for delivery (two days for Prime members). But behind that simple purchase lies a world of consumer decisions, emotions, expectations and habits, all interacting with external factors and influences. Layer on a sale, and a shopper’s brain exhibits still more complex behaviors. Make that heavily-promoted sale last longer than ever as consu…

Prime Day 2025 drives 128% surge in new Amazon shoppers in Australia

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

How Amazon Transformed the Retail Landscape and What's Next

The Rise of Amazon: A New Era in RetailFounded in 1994 by Jeff Bezos, Amazon began as an online bookseller, quickly evolving into one of the largest e-commerce platforms in the world. The company’s relentless focus on customer satisfaction and vast selection helped it carve out a significant niche in the burgeoning internet marketplace.Amazon's early embrace of technology set the stage for its expansion beyond books. By investing in efficient su…

Amazon dominates Prime Day as rivals see low deal searches

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.