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Amazon Says It Exceeded Expectations With 'Significant Growth' in Upfront

Amazon's upfront ad commitments for 2025-26 surpassed forecasts with $56.2 billion ad revenue last year, boosted by NBA and NFL live sports on Prime Video.

Summary by Adweek
According to an Amazon spokesperson, the company's live sports offering provided incremental volume growth in upfront.

3 Articles

DeadlineDeadline
Center

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth

Amazon's advertising division has closed its 2025-26 upfront negotiations, reporting commitments above internal forecasts and volume growth in sports.

·Los Angeles, United States
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AdweekAdweek
Center

Amazon Says It Exceeded Expectations With 'Significant Growth' in Upfront

According to an Amazon spokesperson, the company's live sports offering provided incremental volume growth in upfront.

Read Full Article
RAWCHILIRAWCHILI

Amazon Ads Closes Upfront, Exceeding Internal Forecast And Posting NBA-Led Growth In Sports

Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above internal forecasts and “incremental” volume

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Adweek broke the news in on Tuesday, August 26, 2025.
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