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Amazon CEO warns prices have gone up from tariffs

Amazon CEO Andy Jassy said some sellers pass Trump-era tariff costs to consumers while others absorb them and overall prices remain within normal fluctuations.

  • On Tuesday at the World Economic Forum in Davos, Andy Jassy, Amazon CEO, said President Donald Trump's tariffs may be partially to blame for higher Amazon order prices, adding Amazon will work with sellers to keep prices low but options are limited.
  • Retailers loaded up on inventory before last spring's tariff rollout, with Amazon and third-party sellers exhausting that supply by the fall, allowing tariffs to 'creep into' prices.
  • Major retailers including Walmart, Target and Home Depot have warned tariffs raise costs, while an Amazon spokesperson told CNN prices remain within normal fluctuations; Jassy's remarks mark a shift from last June when he said Amazon had not seen 'prices appreciably go up.'
  • Some sellers are passing higher costs to consumers while others absorb them, and the Federal Reserve Beige Book shows businesses planning bigger price hikes this year.
  • The White House says exporters are footing the tariff bill, and Amazon said any display of tariff impacts was only considered for Haul, which sells items below $30, after President Donald Trump spoke with Jeff Bezos.
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Amazon CEO warns prices have gone up from tariffs

"So you start to see some of the tariffs creep into some of the prices, some of the items," Amazon CEO Andy Jassy said. "Some sellers are deciding that they’re passing on those higher costs to consumers."

·Birmingham, United States
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Amazon CEO Andy Jassy admitted on Tuesday at the World Economic Forum in Davos that the Donald Trump administration's new tariff policies are starting to have a real impact on product prices on the platform. Jassy called this phenomenon "tariff creep," pointing out that import fees are increasingly filtering into final retail prices.

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Bankier.pl broke the news in on Wednesday, January 21, 2026.
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