This Major Cable TV Company Is Changing Its Name After It Continues to Lose Subscribers

Altice USA changes name to Optimum, reports lower revenue during Q3

An Optimum customer service center located in New Jersey. (Photo by Jonathan Schilling via Wikimedia Commons, Graphic by The Desk) Altice USA is relaunching its brand to better align with its Optimium cable and Internet services, the company announced on Thursday. On Friday, Altice USA will become Optimum Communications, a move that will also see the company’s stock symbol change to OPTU later this month. Operationally, Optimum’s ownership struc…

Cable Operator Altice USA Changes Name to Optimum Communications

Say adieu to the Altice USA name: The cable operator has changed its corporate name to Optimum Communications, effective immediately, to match its services brand identity. The company will cease trading under New York Stock Exchange ticker symbol “ATUS” and begin trading under the new symbol “OPTU” on Nov. 19, 2025. French telecom and media […]

This Major Cable TV Company is Changing Its Name After It Continues to Lose Subscribers

Altice USA, a prominent player in the cable television and broadband industry, has unveiled a significant corporate transformation amid ongoing challenges in its traditional video services segment. The company, which has long operated under the Altice banner following its acquisition of cable assets from Suddenlink and Optimum several years ago, revealed intentions to rebrand its […] The post This Major Cable TV Company is Changing Its Name Afte…

Altice USA to rebrand as Optimum Communications

Altice USA is renaming as Optimum Communications, Inc as the US cable operator pursues a multi-year turnaround. The new name takes effect today (Friday), though the company will have to wait until 19 November until its NYSE ticker changes from ATUS to OPTU. There are no changes to the company’s ownership, leadership or day-to-day operations. “This is more than a name change – it’s a reflection of who we are and where we are going,” said Dennis M…

Altice Changes Corporate Name to Optimum Communications

The cable company (which was once called Cablevision) will begin trading under the ticket OPTU later this month. Source: Altice Changes Corporate Name to Optimum Communications

Altice USA to Become Optimum Communications

Corporate name change takes effect on Nov. 7