Alta Raises $11M Seed Round to Build the Future of Agentic Shopping

Alta Raises $11M Seed Round to Build the Future of Agentic Shopping

NEW YORK, June 16, 2025 /PRNewswire/ -- In a $185 billion U.S. apparel e-commerce industry saturated with choice and friction, Alta is crafting a brand new AI-native shopping experience by empowering shoppers with a personalized styling companion.

Agentic Styling and Shopping: Why We’re Backing Alta

I’m someone who wears all black to work most days because it’s the easiest, and I’m not alone. People have long struggled with what to buy and wear—whether it be for work, play, special occasions, and everything in between. Only about 20% of clothes in a closet get worn regularly; for me, it’s probably closer to 10%.  Historically, solutions for this have included personal shoppers and stylists, but these are out of reach for most people and off…