Ally Financial Revives 'Banksgiving' With A TikTok Twist

Ally Financial Revives 'Banksgiving' With A TikTok Twist

Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank's employees granting customers' wishes. The push ran again in...

Ally Bank Launches 6th Annual Banksgiving Campaign to Support Customer Financial Needs

Ally Bank, America's largest digital bank, transforms customer service calls into financial support opportunities, helping customers with expenses from rent to holiday meals.

Ally Bank's Customer Care Specialists are Allies for Customers on Banksgiving and Every Day

Bank surprises unsuspecting customers by asking about their financial challenges and then offering help to overcome them