US EditionAllianz Shows Its Proximity to Ogilvy and Mediatransports
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After having toured France with the "Abécédaire" campaign, Allianz France reaffirms its promise of proximity in France with a campaign of display in the stations, during the great departures of the summer. The objective: to affirm the local presence of Allianz by creating connivance with the ...
This summer, Allianz France is investing the French railway stations with a branded poster campaign signed by Ogilvy Paris, resolutely original, combining local humor and innovation. By relying on contextualised messages in more than 230 cities, the brand plays the map of proximity with a light and staggered tone, while relying on technology to offer ultra-personalized communication. An ambitious strategy that illustrates a new way of approachin…
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