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Alicorp and Universal Are Fighting for the Negrit Brand: What Did Indecopi Decide?

Summary by Perú Retail
Alicorp and Universal are confronted by the Negrita brand: what did Indecopi decide? The Negrita brand was for decades one of the best-known names of Alicorp’s portfolio. Under that name, the company marketed products such as gelatins, dungeons, flans and mixtures for pastries. In 2020, the company announced that it would stop using that name and launched a transition to Umsha as part of a... Read more » This article is original of the website P…
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Alicorp and Universal are confronted by the Negrita brand: what did Indecopi decide? The Negrita brand was for decades one of the best-known names of Alicorp’s portfolio. Under that name, the company marketed products such as gelatins, dungeons, flans and mixtures for pastries. In 2020, the company announced that it would stop using that name and launched a transition to Umsha as part of a... Read more » This article is original of the website P…

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Perú Retail broke the news on Thursday, October 1, 2026.
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