Tmall Expects Record One Million Brands for Singles’ Day

Alibaba sets sights on record-breaking Singles’ Day with 1 million brands joining festival

Alibaba Group Holding is gearing up for its annual Singles’ Day shopping festival on major online marketplaces Taobao and Tmall, with the company expecting a record one million global brands to take part this year. Pre-sales for the event open on Thursday, followed by the formal sale next Tuesday. The company projects more than 70 million products to feature, also a record for the festival. Created by Alibaba in 2009, Singles’ Day has grown into…

Tmall expects record one million brands for Singles’ Day

Alibaba is promoting new products and targeting premium members as it seeks to improve merchant earnings during the shopping festival.