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Alibaba Group Partners with UEFA Men's Club Competitions From 2027/28 to 2032/33 and UEFA EURO 2028™

Summary by Slovenia Times
Alibaba becomes the official and exclusive partner for AI, Cloud Computing Services, and E-commerce Partnership to deploy Alibaba Cloud and Qwen Artificial Intelligence to deliver smart operations and personalized digital experiences for fans BUDAPEST, HUNGARY - Media OutReach Newswire - 29 May 2026 - Alibaba Group today announced a multi-year partnership with the Union of European Football Associations (UEFA) and UC3, the joint venture between…
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The partnership between Alibaba and UEFA was formalized on 29 May 2026 in Budapest. This agreement marks a major strategic turning point for European football. Indeed, the Chinese group becomes the official partner [...]

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swxlocalsports.com broke the news on Friday, May 29, 2026.
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