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Alexis Marcombe (Unlimitail): "Retail Media Does Not Solve a Media Problem, but a Business Problem" - The Media Leader
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Since Cannes, Two years after the announcement of its creation at VivaTech, Unlimitail, the joint venture between Carrefour and Publicis, claims a position as European leader in retail media. Its CEO, Alexis Marcombe, returns for The Media Leader on the express development of the structure, its displayed independence, the strength of Carrefour data, and the stakes related to the measurement, internationalisation and consolidation of the market. …
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