US EditionAmazon 'Mexicanizes' Alexa with Generative Ai
5 Articles
5 Articles
Amazon decided that its voice assistant will stop being a robotic assistant to become that meddling friendship that you know all your gossip, evaluate your outfit and, by the way, manage your life. Amazon Mexico took a group of reporters to Casa Alexa, located in the West of CDMX, where it showed the capabilities of Alexa+, a paid membership that boosts the capabilities of Echo devices with great language models (LLM), something seen in its main…
Alexa+ Mexicana: what is and what does the new Amazon assistant Finally has a system that doesn't confuse the Mexican caló to work better jreyes Vie, 23/01/2026 - 09:45 Mexico became the first country outside the United States to premiere Alexa+, Amazon's new personal assistant powered by environmental intelligence and generation AI, which promises to take the user experience to another level. And yes, it understands Mexican modisms.This new sys…
It was announced that Alexa+ arrived in Mexico and the announcement is not minor, as the country becomes the first Spanish-speaking market to receive the most advanced version of Amazon’s intelligent assistant. The decision confirms Mexico’s strategic weight in adopting artificial consumer intelligence and marks a turning point in the evolution of voice assistants in the region. According to McKinsey studies, attendees who incorporate context an…
Mexico is one of the countries most related to Alexa. According to Amazon figures, in the last three years, Mexicans have interacted with the assistant more than 70,000 million times and because it is one of the most relevant markets, the company decided to launch Alexa+, its advanced AI service, in the country, making Mexico the first nation to receive this function in Spanish. What is Alexa+? This is an improved version of its voice assistant …
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