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New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words
Amazon's Alexa+ adds a new adults-only 'Sassy' personality with playful sarcasm and censored profanity, requiring extra security checks and blocking access when Amazon Kids is enabled.
- On Thursday, Amazon introduced a fourth Alexa+ personality called Sassy, which is reserved for adults only.
- As part of a larger revamp, Amazon is updating Alexa+ for the generative AI era, following tech companies experimenting with tones and personas to boost engagement.
- To enable Sassy, users must pass extra security checks in the Alexa mobile app, including iOS Face ID, while the app warns of explicit language and Amazon Kids blocks the mode.
- With Sassy, Amazon aims to increase engagement while enforcing guardrails, expecting Alexa+ to be more entertaining and personalized while avoiding hate speech, illegal content, and harmful advice.
- Sassy joins three existing styles—Brief, Chill and Sweet launched last month—and Alexa+ is free for Prime membership while non-Prime users can try it for $19.99 per month; Amazon says Sassy is not an adult AI companion like Grok.
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14 Articles
14 Articles
Amazon adds ‘Sassy' personality to Alexa+: AI assistant now offers adults-only style
Amazon has launched a new personality for Alexa+, which is known as 'Sassy'. The new feature is meant for adults only by helping them with a smart assistant but with a few expressions like humour, sarcasm and the occasional roast. Basically, it’s Alexa with a quick wit, always ready to help but not afraid to throw in a cheeky comment or two. You will not just get the answers, but you might get some laughter, and maybe it could give some reality …
·India
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Total News Sources14
Leaning Left2Leaning Right1Center3Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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