Hungary Fines Aldi EUR 335,000 over Advertising Claims
6 Articles
6 Articles
They claimed that they had the widest selection and the best deals.
The Hungarian Competition Authority has fined Aldi 123 million forints for a misleading advertising campaign. The chain claimed to have the widest selection and the best promotions, citing awards it had won in a public vote. However, according to the authority, these did not prove its superiority over competitors.
Aldi used the claims “Widest selection!” and “Best deals!” without any basis, the Hungarian Competition Authority (GVH) revealed. The retail company, which has nearly 200 stores in Hungary, used the slogans to make market leadership claims in its commercial communications that were not sufficiently substantiated. As a result, the GVH Competition Council imposed a fine of 123 million forints on the company, which stopped the objectionable practic…
Aldi was fined 123 million forints for a misleading advertising campaign, because Aldi used the claims "Widest selection!" and "Best deals!" without foundation, the Hungarian Competition Authority (GVH) revealed.
According to the GVH, the store chain campaigned with unfounded claims.
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