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Supermarket launches whole bottle of wine in a can in time for picnic weather

  • Aldi will launch the UK's first supermarket own-brand aluminium wine bottle, Costellore Pinot Grigio, on April 14 for £5.99.
  • The aluminium bottle is 75% lighter than a standard glass bottle and is fully recyclable, aiding environmental efforts.
  • Julie Ashfield, Chief Commercial Officer at Aldi UK, stated that the product supports their commitment to sustainable packaging by reducing wine’s carbon footprint.
  • Catherine Smith, Commercial Director at Broadland Drinks, expressed delight in partnering with Aldi to promote lower carbon packaging solutions through this launch.
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Digital Media Centre broke the news in on Tuesday, April 8, 2025.
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