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Aldi Australia Embraces Digital Era: Launches First Grocery Delivery Trial With Doordash
read the original version on: www.retailnews.asia Aldi Australia Goes Digital Aldi’s low-cost, no-frills approach has distinguished it in Australia’s hyper-competitive supermarket industry. However, the German supermarket chain is transitioning into a new era that emphasizes comfort, while preserving its fundamental principles. In a surprising move, Aldi Australia is trialling its first grocery delivery service, collaborating with DoorDash to pr…
Aldi’s DoorDash debut: Is convenience the new ‘Good Different’?
Aldi has long stood apart in Australia’s fiercely competitive supermarket sector by boasting low prices and no frills, minimal marketing. But the German-founded supermarket chain is entering a new era that embraces convenience, without compromising its core identity.
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