12 Articles
12 Articles
Albertsons Launches In-Store Digital Display Network to Transform Retail Media Strategy
Major Retail Media Investment Albertsons Companies Inc. is rolling out a comprehensive in-store digital display network as part of its expanding retail media capabilities, marking a significant investment in point-of-purchase advertising technology. Strategic Partnership with Stratacache The grocery retailer’s Albertsons Media Collective division has partnered with shopper engagement technology provider Stratacache to deploy digital screens acro…
Albertsons adds digital ad displays in grocery stores
Albertsons cited research that showed 75% of adult shoppers were more likely to pay attention to in-store advertising, with “retail media spending to exceed $1 billion by 2028.” The post Albertsons to preview new digital ad displays in stores first appeared on Idaho Business Review.
Albertsons Media Collective launches in-store digital display network
BOISE, Idaho — Albertsons Media Collective, the retail media arm of Albertsons Companies, has officially launched its in-store digital display network, aiming to transform the grocery shopping experience with high-impact digital screens throughout select stores. The announcement was made during the Cannes Lions International Festival of Creativity, signaling a bold move into full-funnel, omnichannel retail media.Developed in partnership with dig…
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