US EditionAishwarya Rai wins big legal fight against AI-generated fake content - The Statesman
Delhi High Court barred unauthorized commercial use of Aishwarya Rai Bachchan's identity including AI-generated content, ordering Google to remove URLs within 72 hours to protect her rights.
- The Delhi High Court ruled on Thursday that no one can misuse Aishwarya Rai Bachchan's name, photos, or likeness without her permission, especially using AI technologies.
- Aishwarya Rai Bachchan approached the court after AI-generated content, including pornographic material, circulated online misusing her identity and causing emotional distress and reputational harm.
- Justice Tejas Karia issued an ex parte interim injunction preventing both identified and unidentified parties from using her personality traits, including her name, image, or likeness, in any manner intended to benefit commercially or personally without her permission.
- The court ordered Google LLC to remove all identified links within 72 hours and provide subscriber information under sealed cover, while directing MeitY to block these URLs within seven days.
- This ruling protects Aishwarya Rai Bachchan’s personality rights, emphasizing their link to dignity and commercial control, and signals courts will actively prevent unauthorized exploitation under evolving technologies.
15 Articles
15 Articles
Delhi HC safeguards Aishwarya Rai’s personality rights, restrains websites from unauthorised use of name, image
Justice Tejas Karia observed that such misuse not only results in financial loss to Bachchan but also damages her dignity, reputation, and goodwill..Aishwarya Rai Bachchan, personality rights, AI misuse, image rights, privacy rights, Generative AI, Deepfakes, intellectual property, Bollywood actress, celebrity endorsements, digital rights management, protecting likeness, legal order against AI, Delhi High Court ruling, unauthorised use of celebr…
Delhi HC provides relief to Aishwarya Rai Bachchan, rules against AI misuse, unauthorised use of her identity
Aishwarya Rai Bachchan had approached court seeking protection against online websites and individuals circulating AI-generated pornographic content and misusing her identity.
No misuse of name, image: High Court protects Aishwarya Rai's personality rights
The Delhi High Court has granted Bollywood actor Aishwarya Rai Bachchan protection over her personality rights, ruling that unauthorised commercial use of her name, image, or likeness violates her right to live with dignity.
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