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Airtel Withdraws Four Prepaid Plans, Rs 299 Users Face 16% Price Hike

The telecom operator said the move will lift average revenue per user, with the Rs 299 pack replaced by a Rs 349 option.

  • Airtel discontinued four prepaid plans—Rs 299, Rs 579, Rs 619, and Rs 649—effective yesterday, forcing Rs 299 subscribers to the Rs 349 pack for a 16% price increase.
  • Executive Vice Chairman Gopal Vittal indicated during last week's earnings call that plans offering unlimited data at low price points cap ARPU, necessitating "sensible price architecture" across service tiers.
  • Bharti Airtel reported 37.3% profit growth to Rs 8,167 crore in FY27's first quarter, with revenue rising 18.3% to Rs 58,539 crore and ARPU reaching Rs 264.
  • Entry-Level Rs 199 and Rs 219 plans remain unchanged; however, people aware of the situation stated the adjustment targets sustained ARPU growth, though Airtel has not officially commented.
  • Analysts anticipate further tariff hikes from major operators including Reliance Jio and Vodafone Idea, with timing and extent uncertain as the industry shifts subscribers to higher-priced plans.
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Moneycontrol broke the news in Mumbai, India on Wednesday, August 12, 2026.
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