Air France-KLM to Change Group Name as Scandinavian Airline SAS Expected to Join
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9 Articles
If we aren't careful, Air France/KLM will soon bear the name De Gaulle Aviation, Pasteur Aérienne, or Air Jeanne d’Arc. So let us act quickly, fellow countrymen. Those French are patriotic as hell, so we must beat them to it.
The name Air France-KLM is disappearing. Now that the Scandinavian airline SAS is likely to join the group as well, CEO Ben Smith has definitively decided to change the name, according to insiders speaking to De Telegraaf.
The giant born of the union between the French-Dutch company hopes to incorporate SAS Airlines at the end of this year and is in a race with Lufthansa for the privatization of TAP.
Air France-KLM Group Plans Name Change, As It Continues To Grow
De Telegraaf reports that Air France-KLM Group is reportedly planning on rebranding. The concept behind this seems logical enough, though this would be a major undertaking… Air France-KLM Group plans to rebrand European aviation is controlled by three global airline groups — Air France-KLM Group, International Airlines Group (IAG), and Lufthansa Group. As you can see, the naming conventions here differ: Lufthansa Group consists of Lufthansa, SW…
The Air France-KLM group will definitely abandon its current name after the acquisition of SAS and the possible incorporation of TAP Portugal. The new name, without Air France or KLM, points to the IAG model and reinforces centralisation from Paris, according to De Telegraaf.
Air France-KLM rumored to be considering rebrand
Air France-KLM is reportedly considering a rebrand, according to rumors that have been circulating online in industry circles. According to this information, the airline group may change its name to “The Blue Group”, in a direct reference to the color palette that dominates the identity of its different airlines’ brands: Air France, KLM and Scandinavian Airlines-SAS (As of May 2026, Air France-KLM only owns 19.9% of SAS, but the group has alrea…
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