Southeast Asia Digital Sales Set to Rise by 17% in 2026, Research Shows

Southeast Asia digital sales set to rise by 17% in 2026, research shows

South-east Asia digital sales to rise 17% to US$368 billion in 2026, research shows

The region’s digital economy draws US$21 billion in funding in H1 2026, beating 2025’s US$11 billion Read more at The Business Times.

AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows

Artificial intelligence is helping Southeast Asia’s digital economy deliver robust growth in the face of rising prices and teetering demand, according to a group of researchers.

Southeast Asia digital sales set to rise by 17% in 2026

SINGAPORE — Southeast ⁠Asia's ⁠total digital sales volume ​is expected to increase by 17% to US$368 billion in ​2026, according to the ‌annual e-Conomy SEA 2026 report by Google, consulting firm Bain & Company and state investor Temasek.

Southeast Asia Digital Economy Heads for USD 368 Billion This Year

Southeast Asia's digital economy is on course for USD 368 billion in gross merchandise value this year, up 17% on the year before and tracking past USD 1 trillion within a decade, according to the eleventh e-Conomy SEA report from Google, Temasek and Bain & Company. The headline the authors push is adoption rather than spend. Generative AI use has reached 243 million people, or 58% of the working population, in under three years, a pace four tim…

Southeast Asia digital economy can reach $368B GMV in 2026, AI usage to surge

Southeast Asia's digital economy can grow 17 percent to $368 billion in gross merchandise value (GMV) in 2026 and exceed $1 trillion by 2035, according to the 11th annual e-Conomy SEA report by Google, Temasek and Bain & Company.