AI personal shoppers hunt down bargain buys
- Internet giants have recently introduced AI-powered virtual personal shoppers to enhance e-commerce experiences worldwide.
- This development stems from advances in generative AI enabling autonomous digital agents specialized in tasks like deal hunting and virtual fitting.
- Google launched an "AI Mode" that lets users virtually try on clothes, set desired prices, and allows the AI to find deals and make purchases via Google's platform.
- Analysts note AI agents dominate product discovery and decision-making, benefiting Google and Meta, though concerns over privacy and lack of legal frameworks remain significant.
- The rise of AI shoppers marks a new e-commerce phase that depends on consumer trust in machines to buy on their behalf while retailers adjust to AI-driven buying patterns.
52 Articles
52 Articles
The Digital Shopping Assistant Is Here: Look for a Product and Even Pay for It
The digital shopping assistant, who looks for the best prices and the models you like, allows you to try clothes virtually and can even pay for it if you authorize him, is ready to enter our lives, driven by technological giants. “It’s the next step in shopping,” says Angelo Zino, an analyst at the firm CFRA Research. This revolution is possible thanks to the appearance of artificial intelligence agents (AI) who no longer simply answer questions…
Can AI agents revamp online shopping?
Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders. The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specialising in specific tasks and given autonomy to complete them independently. "This is basically the next evolution of shopping experiences," said CFRA Res…
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