US EditionAI is coming for advertising... but is it coming for us?
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AI is coming for advertising... but is it coming for us?
Image licensed via Adobe Stock Dearbhla Boyle, strategy director and company director at Big&Bold, explores how the ad world can thrive with machine-led collaboration, and whether it's time to retire the Don Draper model of advertising. What can I help with? That default prompt of AI assistants is reassuring to many... but perhaps not for those working in advertising. For decades, the archetypal ad man (typified by Don Draper in the TV series Ma…
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