US EditionAI influencers exposed: The trust crisis engulfing social media stars
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AI influencers exposed: The trust crisis engulfing social media stars
Mia Zelu – the artificial intelligence bot who fooled thousands with her fake Wimbledon posts – underscores how quickly engaging with social media influencers can lead to potential brand damage, marketing experts warn. Zelu amassed 167,000 followers from just 57 posts on Instagram – all of which were fake, AI-generated shots of her living a life of luxury, from attending Coldplay concerts and heavyweight boxing matches to holidaying in Portugal.…
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