New marketing reality: Research reveals AI Agents as the new middleman - Campaign Middle East

AI for Market Research: Transforming Insights in the Digital Age

An article for market research professionals, business analytics leaders, and innovation managers seeking to transform their data operations through AI integration. This article will help you understand how market research has evolved from traditional methods to sophisticated digital approaches, the key challenges facing research teams today, and how AI can address these challenges while delivering significant business benefits. Despite spending…

New marketing reality: Research reveals AI Agents as the new middleman - Campaign Middle East

As large language models (LLMs) increasingly become gatekeepers of the buying journey and disrupt traditional discovery channels, human engagement is becoming correspondingly minimal and AI agents are becoming critical in the marketing funnel, according to the latest report released by Bain & Company. The marketing landscape is shifting rapidly because buyers are relying more on […] The post New marketing reality: Research reveals AI Agents as t…